Outdoor Industry Association
Breana Nehls is a dedicated sustainability professional with extensive experience in environmental initiatives and climate adaptation. Currently serving as the Sustainable Business Innovation Manager at the Outdoor Industry Association since April 2023, Breana facilitates collaborative programs aimed at reducing greenhouse gases and harmful chemicals in the outdoor industry. Previous roles include Program Manager and Program Coordinator at the American Society of Adaptation Professionals, where Breana supported professionals in climate change preparedness. Breana's earlier experience includes serving as a Corporate Outreach Assistant at EarthHero and various sustainability-focused positions at the University of Wisconsin-Madison, culminating as Sustainability Coordinator for University Housing. Breana holds a Bachelor of Arts in Environmental Studies and Geography from the University of Wisconsin-Madison.
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Outdoor Industry Association
Outdoor Industry Association® (OIA) was founded in 1989 by a group of visionary outdoor industry professionals who realized that “outdoor” could be much more than a passing consumer trend. Today, OIA is the leading trade association and voice of the outdoor recreation industry, serving more than 4,000 manufacturers, distributors, suppliers, salesrepresentatives and retailers in the active outdoor lifestyle.