Outdoor Media Association
Charles Parry-Okeden is a seasoned executive with extensive experience in the media and advertising sectors. As the Co-Founder and Global CEO of Executive Channel Holdings Pty Ltd since September 2005, Charles oversees multiple media channels across Europe and Australia. Charles also founded Media i Australia and currently serves as President of Media Eye France, Independent Chairman of the Outdoor Media Association, and Vice President of the World Out of Home Organization. With a background that includes roles as Non Executive Director for Sinorbis and Elula, as well as previous directorial positions, Charles demonstrates strong leadership and strategic insight. Charles holds a degree in Business and Marketing from Swinburne University of Technology and has a foundational education from Scotch College Melbourne.
This person is not in the org chart
This person is not in any teams
Outdoor Media Association
The Outdoor Media Association (OMA) is the peak national industry body that represents most of Australia’s traditional and digital outdoor media display companies and production facilities, as well as some media display asset owners. The OMA operates nationally, and prior to July 2005 traded as the Outdoor Advertising Association of Australia (OAAA). It was first incorporated in 1939. The OMA is governed by a Board of Directors that is elected by the membership. The OMA launched MOVE (Measurement of Outdoor Visibility and Exposure) its Audience Measurement System (AMS) in February 2010. MOVE was a world first in Outdoor, introducing Likelihood to See (LTS) which set a benchmark for audience measurement in Australia and overseas. MOVE has been universally accepted as a credible and robust AMS for the industry. The OMA and MOVE is made up of a small dynamic team of specialists who work together to provide media relations, marketing, revenue reporting, audience measurement, research and management of government relations and regulatory affairs, with the aim to build a more sustainable industry for OMA members. OOH advertising is always working, delivering messages 24 hours a day, seven days a week. It is ubiquitous, innovative, entertaining, effective; a part of our cities, communities and our every day lives. Subscribe to our mailing list: https://www.oma.org.au/subscribe-oma-mailing-list OMA website: http://www.oma.org.au MOVE website: http://moveoutdoor.com.au