BJ Cook is the President of 85SIXTY and a Member of the Board of Directors at Outdoor Outreach, SDSI, and Chalk Talk LLC. BJ is also a Member at YEC and the Owner of Coffee Cargo. BJ previously served as the CEO & Cofounder of Digital Operative Inc. and held various advisory and leadership roles in marketing, business development, and strategy at companies like Eleho, SuggestionBox.com, and digital telepathy. With a background in Graphic Design and English, BJ is a versatile leader in the sports, technology, and active lifestyle industries.
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