Safia Shabbir

Safia Shabbir is a skilled professional specializing in visual merchandising and fashion design, currently serving as a Regional Visual Merchandiser at Outfitters Stores since September 2022, having previously held roles as Assistant Branch Manager and Visual Merchandiser. Prior experience includes working on multiple projects at SM Denim Mills Official, where Safia contributed to design realization, green product initiatives, and surface embellishments, alongside assisting in the launch of new fashion articles in Pakistan. Additionally, a brief tenure at Artistic Apparels involved product development from sketching to finishing, while an internship at Gul Ahmed Textile Mills focused on embroidery machine analysis. Safia holds a Bachelor's degree in Business Administration with a focus on Fashion/Apparel Design from the Textile Institute of Pakistan, complemented by foundational education from Govt. Girls College and Happy Home Grammar School.