Zain Ali

Zain Ali is a seasoned digital marketing professional with extensive experience in e-commerce and marketing strategy. Currently serving as the Senior Manager for E-Commerce and Digital Marketing at Outfitters Stores since February 2020, Zain has consistently surpassed sales targets, notably achieving a 70% overachievement in FY 20-21 and developing strategies to increase online sales by 45% for the following year. Previous roles include Digital Marketing Strategist at ibex.digital and Marketing Analyst at Digital Globe Services, where data-driven approaches and AI tools were utilized to optimize marketing performance. Zain's career began in HR at DUNYA NEWS, providing a comprehensive background in recruitment and employee management. Zain holds an MBA in Marketing and a Bachelor's degree in Finance, both from the Lahore School of Economics, complemented by a high school diploma focused on Accounting and Business Management.