Eileen Tam has a diverse work experience spanning several companies and roles. Eileen is currently working as a Senior Marketing Manager at OUTFRONT Media since 2022.
Prior to this, Eileen worked at Global Brands Group (Member of Fung Group) where they held various positions. As a Senior Marketing Manager, they analyzed performance metrics, developed seasonal marketing calendars, and built partnerships with third-party brands to promote brand awareness. Eileen also served as a Marketing Manager, where they developed marketing initiatives for multiple women's apparel brands and collaborated with the creative director for campaigns and ecommerce photoshoots. Additionally, Eileen worked as a Project Manager, overseeing project needs, planning photoshoots, and maintaining project documentation.
Before joining Global Brands Group, Eileen worked at Lord & Taylor as a Merchandise Marketing specialist, where they organized and tracked projects related to promotional books and mailing campaigns. Eileen also worked at Luxottica Group as a Marketing Associate, collaborating with logistics and sales teams for inventory management and promotional campaign launches. Their experience at SGN Group as a Marketing Coordinator involved assisting in the development of product promotion strategies.
Eileen's early career includes a role at Conde Nast as a Production Coordinator, where they coordinated advertising campaigns across multiple publications and managed project budgets.
Overall, Eileen Tam has demonstrated expertise in marketing strategy, project management, brand partnerships, and coordination of advertising campaigns.
Eileen Tam has a Bachelor of Arts (BA) degree in Communication and Media Studies from the New York Institute of Technology, which they obtained from 2004 to 2007. Eileen then pursued a Certificate Program in Fashion/Apparel Design at Parsons School of Design - The New School, completing it from 2008 to 2010.
In addition to their formal education, Eileen has obtained certifications in Marketing Analytics: Setting and Measuring KPIs from LinkedIn in January 2022. Eileen also has a certification in Fashion Design from Parsons School for Design, although the specific details regarding the month and year of obtaining this certification are not provided.
May, 2022 - present