Maggie O'Brien

Marketing Analytics & Insights Lead at Outfront Media

Maggie O'Brien has a diverse range of work experience in various roles. Maggie currently works at OUTFRONT Media as the Marketing Analytics & Insights Lead, starting in April 2022. Prior to that, they were an Analyst, Data and Analysis at Digitas North America from September 2021 to April 2022.

In 2021, Maggie worked as the Marketing and Operations Coordinator at Harbor Knoll Bed & Breakfast. During their time there, they successfully orchestrated an email marketing campaign, updated the website to improve user engagement, and corrected local citations to enhance SEO. Maggie also forged partnerships with local businesses, managed social media campaigns, and efficiently coordinated the daily operations of the bed and breakfast.

As a Finance and Administration Intern at SUNY Geneseo in 2020, Maggie gained experience in analyzing website design and prospective student data using Google Analytics. Maggie also conducted research on resource disruptions on college campuses and presented their findings to the executive team.

In 2019, Maggie worked as an Interior Design Assistant at Interiors, where they designed and organized mood boards for client presentations and facilitated furniture deliveries and purchases for staging properties. Maggie successfully staged a newly renovated Villa property in Ellicotville, NY which was sold within four months.

Overall, Maggie O'Brien has demonstrated their expertise in marketing, data analysis, operations coordination, and interior design through their varied work experience.

Maggie O'Brien attended SUNY Geneseo from 2017 to 2020, where they obtained a Bachelor of Science degree in Business Administration and Management, with a focus on General studies.

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Timeline

  • Marketing Analytics & Insights Lead

    April, 2022 - present

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