Valerie Vespa

Vice President Brand Partnerships at Outfront Media

Valerie Vespa has diverse work experience in the media and advertising industry. Valerie began their career at terra lycos as a Finance Assistant in 2000. Valerie then joined JP Morgan (formerly Smith Barney) as a Sales Associate, where they provided dedicated sales support to a top financial consultant from 2001 to 2003. Valerie then joined Clear Channel Outdoor as a Sales Assistant, supporting a National Account Representative and contributing to account growth.

In 2004, Valerie became a National Account Executive at Clear Channel Outdoor, driving revenue and market share growth within their national account portfolio. Valerie cultivated long-term relationships with top executives, managing up to a $17 million account portfolio. Valerie held this position until 2012, during which they also achieved the role of Senior Account Executive.

Valerie's next role was as a National Account Executive at JCDecaux, the largest outdoor advertising company in the world. Valerie generated over $24 million in sales volume in 2013 and exceeded all specific sales objectives. Despite being the newest member of the sales team, Valerie ranked second out of eleven National Account Executives. Valerie held this position until 2014.

Valerie then joined OUTFRONT Media in 2014 as a Sales Manager, where they transformed the New York market into one of the top 5 positive growth US markets in 2014. Valerie was responsible for managing over $35 million in annual revenue and leading a team of 8 salespeople. Valerie's success in this role led their to be promoted to Senior Director of Client & Agency Partnerships in 2015.

Currently, Valerie holds the position of Vice President of Brand Partnerships at OUTFRONT Media. Valerie leads a special team of senior media sales professionals to drive revenue growth through audience targeting, planning, measurability, and creative ideation. Valerie continuously fosters relationships with key clients to provide value and success in media strategy.

Valerie is also an Advisory Board Member at Skydeo, starting in 2022. Throughout their career, they have demonstrated a strong track record of exceeding sales goals, building client relationships, and strategically driving business growth.

Valerie Vespa completed their high school education at Newton South High School from 1992 to 1996. Following that, they attended the University of Massachusetts Amherst from 1996 to 2000, where they obtained a Bachelor's degree in International Business. In September 2020, Valerie obtained a certification in Marketing Foundations from The Trade Desk's Edge Academy.

Links

Timeline

  • Vice President Brand Partnerships

    August, 2020 - present

  • Senior Director Client Agency Partnerships

    March, 2015

  • Sales Manager

    March, 2014