Christian Gerhardt

Director Fashion E-commerce at OUTLETCITY AG

Christian Gerhardt is an experienced professional in the fashion e-commerce sector, currently serving as the Director of Fashion E-Commerce at OUTLETCITY AG since January 2024. Previously, Christian held various roles at Breuninger from January 2007 to May 2023, including Head of Onsite Trading & Shopping Experience, where responsibilities included leading ecommerce onsite teams for over 1500 brands, managing content and campaigns, and enhancing the digital shopping experience. Christian's extensive background also encompasses multiple positions as Divisional Merchandise Manager, overseeing luxury and premium brand buying teams for both women's and men's collections, in addition to earlier roles as a buyer and coordinator for men's casualwear. Christian began the career with internships at Peek & Cloppenburg KG Düsseldorf and Hamburg, building a foundational understanding of the industry. Educational qualifications include a Diplom Kaufmann in Betriebswirtschaftslehre from Friedrich Schiller University Jena and executive education in Leading Change from London Business School.

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