Outlier Brands
James Shulkin is an accomplished professional with extensive experience in healthcare marketing, public relations, and brand management. Currently serving as Senior Vice President and Chief Brand Officer for Outlier Brands, Shulkin leads brand activation initiatives for consumer brands in the healthcare sector. Additionally, involvement as a Board Member for the Madison Public Market Foundation and as a creator for James Shulkin Arts showcases a commitment to community and the arts, with a focus on whimsical, mixed media sculptures. As Principal at Windflower Consulting, Shulkin provides strategic marketing guidance to healthcare and non-profit organizations. A former Chief Kinetic Officer at Windworker Studio, Shulkin oversaw the creation of unique garden sculptures. Previous roles include Internal Communication Manager at Quartz Health Solutions and Director of Planning and Marketing at Fort HealthCare, highlighting an enduring focus on improving healthcare communication and marketing strategies. Shulkin holds a Master's degree in Health Services Administration and a Bachelor's degree in Rehabilitation Education from the University of Wisconsin-Madison.
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Outlier Brands
Each day there’s a world of opportunities to differentiate your brand. A new idea to explore. A brand staple ready for a fresh perspective. An evolution hibernating just underneath the surface. A chance to step out, above and beyond your competition and category to position your brand as distinctive from the rest — to be the Outlier. Getting there starts here. Since 1986, Outlier Brands has combined science with art, and strategy with inspiration, resulting in award-winning creative outside the box, yet right on target.