Shannon Standefer

Shannon Standefer is an experienced sales executive specializing in the outdoor and endurance markets, currently serving at Outside since January 2018. Previous work includes roles as an independent contractor in digital marketing and sales, where Shannon focused on advertising sales, business development, and content creation. Prior experience as Advertising Sales Director at Big Stone Publishing involved driving print and digital advertising sales for notable publications, including Trail Runner and Rock and Ice. Shannon also held a position at USA Triathlon, contributing to multisport development through event sanctioning and program management. Educational background includes a Bachelor of Arts in Public Communications, Marketing, and Sports Communication from Ashland University.