Growth Marketing Manager

Outsight’s software solutions track the motion of people and vehicles using 3D LiDAR data.

Operators of transportation hubs like airports and train stations but also sport venues, road infrastructures and industrial sites can now access accurate and anonymous Spatial Intelligence data, in order to improve operations and increase user safety and satisfaction.

Our international team of scientists and engineers drive the development of our solutions from Paris, San Francisco, and Sophia-Antipolis (Nice). To support our global outreach, we also operate commercial offices in the UK, Belgium, Spain, Hong Kong, and Singapore.

Also, you can find below some interesting links about who we are and what we do : Insights about Outsight Our Video center  showcases some applications of our technology   Some articles to better understand what we do:  Outsight in a nutshell, How LiDAR helps Airports with increasing traffic? and People Monitoring using LiDAR

Position Overview :

Objective : To drive lead generation through a digital marketing holistic approach. We're looking for an experienced team member who can bridge technology and marketing to drive our growth. You will build engaging marketing campaigns, for all our solutions, using the best combination of tools and methods across all digital marketing channels. Want to have a significant impact? You've come to the right place! In our team, you'll have the opportunity to demonstrate your abilities and make a real difference.

What will be your responsibilities? 

Plan & execute the growth revenue marketing plan in collaboration with the company founders. Setup and execute a comprehensive online leadgen strategy. You’ll be accountable for the generated qualified leads. Adopt a data-driven approach and measure the success of all marketing activity, and constantly strive to improve results. Oversee B2B database management, including segmentation, analytics, and automation. You will also contribute to the improvement of lead scoring and qualification workflows. Design and work closely with Management, Sales, Product and Engineering teams to ensure the best alignment and relevancy of your campaigns.

What are the requirements for the role? 

Engineering background or proven analytical experience and mindset in marketing for tech solutions. Ability to connect technical details with overarching business goals. Minimum 5 years experience in a similar role in B2B marketing, with comprehensive experience in lead generation and nurturing (Inbound funnels, Email, SEO, Paid, Automated Outreach) and Account-Based Marketing, using the most recent tools. Deep Knowledge of Hubspot or other marketing automation platform required. Experience with Webflow and Lemlist (or similar) are a plus. In addition, you would have to present the following qualities and mindset: Excellent communication skills, both in French and English. Data-driven, clear and straight to the point Organized and structured Ability to navigate ambiguity and thrive in a fast-moving company Strong desire to keep learning and stay on top of your craft

Why join us?

A fast-growing leader in the burgeoning field of 3D Edge AI software (73 patents filed, many customers all around the world), awarded the 2023 Edge AI and Vision Product of the Year, among many others. The opportunity to work in an international start-up on the rise with significant resources and high growth, working with dynamic, experienced and multidisciplinary teams. A position in which you can grow quickly and express your creativity & potential. Working with visionary and passionate management.