James Fedolfi

VP, Product Development at Outward Media

As a successful entrepreneur, James has lead numerous marketing firms to success.

James believes that if you use quality measures when compiling data, you will lead the industry in providing the best data to fuel direct marketing campaigns. A pioneer in data quality, James scans the marketplace for relevant new data sources that will build OMI’s Business and Consumer databases.

A longtime believer in the power of multi-channel marketing, James has helped to create traditional and digital marketing solutions that can utilize multiple channels for improved campaign effectiveness. James also leads their Technology team so that all of their proprietary technology and processes are kept secure - along with all of their data. He has pulled from the best minds in Technology to support him in this task. As a result, their Technology team is solid and growing, as is their business. These experts work tirelessly to ensure that they continue to improve their processes and their technology in order to bring the best and freshest data and services to their Clients.

As a successful entrepreneur, James has lead other marketing firms to success over the past 15 years. At leading-edge marketing firms such as eContacts and Metanex, James inserted his stamp of success. Always keeping a critical eye on the quality of the data assets, and the processes that were utilized to create them, James set up both companies to be successful before joining OMI. At OMI, James continues this legacy by focusing on the quality of their data, services, technology and processes. He is located in OMI’s New York office.


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