Abigail Smits

Abigail Smits has extensive experience in marketing analytics and business process improvement, currently serving as Influencer Marketing Sr. Analyst at Ovative Group since April 2022, after previous roles as SEM Sr. Analyst and SEM Analyst. Prior to Ovative Group, Abigail was an Account Coordinator and Business Development Intern at Aam Creative. Notably, during a four-year tenure at Polaris Inc., Abigail held multiple analytical and engineering roles, achieving significant cost savings through USMCA compliance analysis and process improvements. Educational background includes a degree from the University of Minnesota - Carlson School of Management and a study abroad opportunity at the University of Otago.