Ovative Group
Alex Wohl is a marketing professional with extensive experience in digital media and coaching. Currently serving as Manager of Video & Programmatic Media at Ovative Group since November 2019, Alex has successfully established a team to support luxury fashion brand campaigns and has been recognized for enhancing client equity with Gen Z. Previous roles include Sr. Analyst positions in Integrated Video & Audio and Paid Search, where responsibilities encompassed client management, strategic planning, and media optimization. With a background in marketing operations from UnitedHealth Group and early experience as a founder of a lawn mowing service, Alex possesses a strong foundations in marketing, analytics, and leadership. Additionally, Alex has contributed significantly to youth sports as a coach across various hockey and lacrosse teams. Alex holds two Bachelor of Science degrees in Marketing from the University of Minnesota's Carlson School of Management.
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Ovative Group
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Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels. We are currently hiring for roles across the organization at Ovative, including those at our headquarters in Minneapolis, New York and Chicago offices, and remote. Visit our website to learn more!