Caralynne Kootz

Caralynne Kootz is an experienced marketing professional with a strong background in paid search and market analysis. Currently serving as Manager of Paid Search at Ovative Group since November 2019, Caralynne has progressed through roles from Analyst to Senior Analyst, demonstrating expertise in digital marketing strategies. Prior experience at Novus Media LLC as a Market Analyst involved conducting analyses for strategic print media recommendations and collaborating across departments to fulfill client needs. Additional roles include Junior Market Analyst at ALSAC/St. Jude Children's Research Hospital and various internships focused on marketing and social media. Caralynne holds a Master of Business Administration in Marketing and a Bachelor of Science in Marketing from the University of Tampa.