Lillian Smith

Lillian Smith is an accomplished digital marketing professional with extensive experience in measurement and analytics. Currently serving as Manager of Digital Marketing and Measurement at Ovative Group since June 2020, Lillian has progressed through various roles within the company, including Senior Analyst and Analyst. Prior experience includes an Account Manager Intern position at Ferreira Group Merchandising, where responsibilities encompassed product portfolio management and market analysis. Lillian also held leadership roles as Chapter President of the Alpha Chi Omega Fraternity, Inc., and contributed to marketing efforts as a Campus Team Member for Victoria's Secret Pink. Additional experience includes a Marketing Intern role at Vanco and a Sales Associate position at Gap. Lillian earned an undergraduate degree in Marketing from the University of Minnesota's Carlson School of Management in 2021.