Patrick Johnston

Patrick Johnston is an experienced leader in digital experience optimization, currently serving as Sr. Director at Ovative Group since July 2018, where expertise includes improving the enterprise value of clients' digital properties through experimentation and data-driven strategies. Previous roles include Director of Digital Product and Analytics at Star Tribune, where collaboration with various teams drove revenue growth, and multiple positions at Target focused on digital marketing, product development, and analytics, significantly enhancing performance and profitability across digital channels. Patrick holds an MBA in Marketing and Strategic Management from the UMN Carlson School of Management and a BBA in Marketing from the Wisconsin School of Business.