Paul Henderson is an accomplished analytics professional with extensive experience in data analysis and management. Currently, Paul serves as a Senior Manager in Analytics and Testing at Ovative Group, having previously held roles including Manager of Measurement Solutions and Senior Analyst in Media Analytics. Prior experience includes a tenure at EAB as a Senior Data Analyst, where Paul led teams in providing customized data insights and developed forecasting models for enrollment projections. Earlier in Paul’s career, valuable experience was gained at Target as a Promotional Insights Analyst, managing data for promotional strategies and competitive pricing across various product categories. Paul holds a Bachelor of Arts in Physics and Music from St. Olaf College.
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