Seth Brand

Seth Brand is a seasoned marketing analytics and strategy professional with extensive experience across multiple industries, including consumer, retail media, automotive, and telecom. Currently serving as Director of Marketing Analytics and Strategy at Ovative Group, Seth leads a consulting practice, driving 30% annual growth by leveraging advanced analytics and holistic reporting for clients. Prior to this role, Seth held various positions at 3M, where responsibilities included developing revenue growth strategies for key product portfolios and co-leading strategic planning processes. Experience also includes significant roles at General Mills and GfK, focusing on marketing effectiveness and consumer insights. Seth has a Master of Business Administration from the UMN Carlson School of Management and a Bachelor’s degree in Social Relations and Policy from Michigan State University.