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Christina Lata

Director, Social Media at Overdrive Interactive

Christina Lata has a diverse work experience in the field of social media and content development. Christina is currently working at Overdrive Interactive as the Director of Social Media since April 2023. Prior to this, they held the role of Associate Director of Social at the same company from March 2021 to April 2023.

Before joining Overdrive Interactive, Christina worked at Bright Red from October 2019 to March 2021 as the Associate Director of Social Media. Christina was responsible for overseeing brand social messaging and client relationship management for various local, national, and international clients. Additionally, they created highly targeted paid social media strategies.

Christina also served as a Senior Digital Content Strategist at Bright Red from April 2018 to October 2019, and as a Digital Strategist from April 2015 to April 2018.

Prior to their work at Bright Red, Christina briefly owned their own company called Socialulu in early 2015. Christina also worked at MarketDone as a Content Developer from July 2013 to December 2014. In this role, they curated and maintained social media streams for multiple clients and conducted market research.

Christina's work experience also includes a role as a Teaching Assistant for Public Speaking at Florida State University from 2010 to 2011. In this position, they supported faculty members in instructing lab sections, grading speeches and essays, and fostering effective communication skills in students.

Overall, Christina Lata has a solid background in social media management, content development, and teaching.

Christina Lata's education history includes a Master of Science degree in Media and Communications Studies from Florida State University, which they completed between 2009 and 2014. Prior to that, they obtained a Bachelor of Science degree in Communications Media from Indiana University of Pennsylvania, attending between 2004 and 2007. In addition to their degrees, Christina also acquired a certification in Digital Video Production from Florida State University, although the specific month and year of completion are not provided.

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