Overflow
Matt Ceule, CMM, is an accomplished professional with extensive experience in global events and marketing. Currently serving as the Director of Global Events & Experiences at Overflow since January 2023, Matt leads a team in planning and executing client events while aligning strategies with company vision. Previously, as Director of Experiential Marketing at True Link, Matt developed targeted conference strategies to enhance sales funnels and optimize sponsorship effectiveness. At C2FO, Matt defined conference strategies and enhanced incentive experiences, while at H&R Block, Matt managed diverse programs and vendor logistics. Prior roles included Account Director at Bishop-McCann, where Matt directed team efforts for client projects, and as Founder of Ceule Experiential Consulting, providing consulting services on marketing strategies and logistics. Matt holds a Bachelor's Degree in Business from Ottawa University.
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Overflow
Overflow helps changemakers create stories and experiences to get ideas adopted. The problem with innovation today isn’t discovery — it’s adoption. Overflow accelerates the adoption of ideas through strategic story, experience design and creative production. No matter what capabilities are deployed, story is always at the center to help ideas be understood, adopted and shared. What Is Idea Adoption? Idea adoption is the practice of sharing intentional stories among members of a group over time so that more advantageous ideas are accepted and desired behavior changes follow. How Does It Work? At Overflow, we keep story at the center during every stage of our process. We use strategic story, experience design and creative production to magnify human connection and engage early adopters to spread ideas. Overflow understands the shape of story, the process of behavior change and storytelling across a variety of mediums to get ideas adopted. Certified Women Business Enterprise (WBE) 2024 KC Chamber Top 10 Small Business of the Year 2024 KC Chamber Fan Favorite 2024 KC Chamber Small Business Superstar