Marketing and Brand Management

The Marketing and Brand Management team at Overland Footwear Group is responsible for developing and executing strategic marketing initiatives that elevate the company's three beloved brands: Merchant 1948, Overland, and Mi Piaci. This dynamic team focuses on enhancing brand visibility, driving customer engagement across digital and traditional platforms, and ensuring a cohesive message that resonates with target audiences. By leveraging their creativity and market insights, they create memorable campaigns and foster strong relationships with customers, ultimately contributing to the company's mission of inspiring soles with every step.