Farhan Mohamed

Farhan Mohamed is a seasoned professional with extensive experience in media, digital marketing, and community building. Currently serving as Principal at Playbook and as an Advisor and Consultant at Samka Solutions since 2024, Farhan focuses on enhancing content and engagement for creators and brands, leveraging over a decade of expertise. As a Co-Founder of Overstory Media Group, established in 2021, Farhan has successfully developed a network of 16 community publications across Canada, achieving significant audience engagement metrics. Previous roles include Co-founder & CEO at Jelly Digital Marketing & PR Agency, Editor-in-Chief & Partner at Daily Hive, and various positions in sales and customer service at Pacific Newspaper Group, Apple Retail, and London Drugs. Farhan holds a Bachelor of Business Administration from Capilano University and attended Simon Fraser University.