Brian Lafayette

Brian Lafayette has a diverse work experience spanning across different companies and roles. Brian currently serves as the Head of Business Strategy at Overstory, a climate-tech startup focused on analyzing vegetation using machine learning and satellite imagery. In this role, Brian contributes to the company's growth and delivers value to customers in the electric industry.

Prior to their current position, Brian worked at Meetup, where they held various roles from 2014 to 2020. As the VP Revenue, they oversaw revenue generating business units and played a crucial role in the sale of Meetup to WeWork in 2017. Brian also served as the GM of Meetup Pro, leading a successful revenue growth initiative. As the GM of Meetup Groups, they improved the core product by increasing the NPS score and implementing significant enhancements such as GDPR compliance and improved user experience.

Before joining Meetup, Brian worked at Simon-Kucher & Partners as a Senior Consultant and Engagement Manager. Brian led projects across industries, helping companies increase profitability through various strategies including market segmentation, pricing optimization, and portfolio management. Brian's role entailed problem-solving, efficient project management, and client persuasion to drive growth.

Overall, Brian Lafayette has considerable experience in business strategy, revenue generation, and driving growth for companies in both startup and consulting environments.

Brian Lafayette attended Terra.do in 2021 as a Fellow for the program "Climate Change: Learning for Action," although no specific degree was obtained. Prior to that, from 2006 to 2010, they studied at Babson College, where they earned a Bachelor of Science (B.S.) degree in Business Administration.