Thomas McBride

Thomas McBride is an experienced analytics professional with a diverse background in growth analytics, pricing strategy, and customer insights. Currently serving as a Senior Growth Analytics Manager and Head of Analytics and Reporting at OVO, Thomas leads analytics strategy to optimize marketing activities across various sectors including energy retail and telecommunications. Prior to OVO, Thomas held multiple roles at Tesco Bank, culminating as Senior Pricing Analytics Manager, focusing on pricing forecasting and strategy. Thomas's earlier career includes positions at Standard Life, Royal Bank of Scotland, and British Gas, where expertise was developed in customer analytics, decision science, and marketing analysis. Educational credentials include a Bachelor of Music from the University of London and a Bachelor of Science in Electrical and Electronics Engineering from the University of Glasgow.