Serge D'Haeyere

Serge D'Haeyere is a seasoned professional in product management and marketing, currently serving as the Product Leader for Strategic Marketing Non-Wovens at Owens Corning since June 2023. Prior experience includes roles as Global Product Manager for bituminous membranes and liquids at Derbigum, where Serge led a €100 million product portfolio and shifted product development to a customer-centric approach. Previous roles at GROHE and Saint-Gobain North America involved managing significant product portfolios, developing pricing strategies, and enhancing product launch processes. An early career as a Business Developer at Sandhills East and as an Entrepreneurial Advisor at Job'In provided valuable experience in market analysis and business development. Serge holds a Master’s Degree in Management with a focus on Marketing and E-Business from Louvain School of Management, as well as a Master’s Degree in Chinese Language and Culture from Beijing Foreign Studies University. Additionally, a Bachelor's degree in Economics and Management with a minor in Chinese study was completed at Université catholique de Louvain.