Krista Weaver

Krista Weaver serves as the Vice President of Brand Marketing at Owlet Baby Care, where leadership focuses on developing a trusted and innovative brand in consumer healthcare, emphasizing strategy in brand positioning, storytelling, and integrated marketing efforts. Previously, Krista held various roles at Kohl's Department Stores, including Senior Director of Brand Marketing, where oversight of social media and influencer marketing efforts contributed to significant brand engagement. Early career experience includes roles in digital marketing at Sanford Health and Fiat Group, as well as marketing specialist positions at Ragan Communications. Krista earned a Bachelor of Arts in Journalism from Michigan State University.