Erik Perales

Erik Perales has had a diverse range of work experiences throughout their career. Erik began their career in 2012 as a Copy Editor for Contempo Magazine. In 2013, they took on a Marketing Intern role at Security First Credit Union, where they contributed to strategizing marketing plans and organizing educational focus groups. Erik also served as the President of AMA at The University of Texas Pan-American during this time.

In 2013, Erik transitioned to Target, where they held the position of Senior Team Lead. In this role, they oversaw front-end and total store operations, focused on logistics and loss prevention, and prioritized providing a positive guest experience.

Erik joined HEB in 2015 as the Central Checkout Manager. Here, they successfully managed the operations of the Central Checkout department and utilized data analysis to improve customer service and increase sales.

From 2019 to 2021, Erik worked at Favor Delivery in two different roles. Initially, they served as a Customer Support Lead, leading a team of specialists and driving performance metrics in customer satisfaction and quality. Erik later transitioned to the role of Favor Fleet Lead, where they spearheaded building Favor Fleet's foundation for H-E-B/Favor Online Deliveries.

In 2021, Erik joined Central Market as an E-Store Curbside Specialist. In this role, they oversaw daily customer orders, communicated with their team, and ensured efficient resource distribution.

Most recently, Erik worked at OJO Labs from 2021 to 2023 as a Customer Success Manager. In this hybrid role of account management and customer success, they built trust with real estate agents, developed and implemented scripts and processes, and conducted A/B testing to improve agent engagement and close rates.

In 2023, Erik joined Ownwell as an Operations Specialist, where they currently work.

Erik Perales obtained a Bachelor of Business Administration (BBA) degree in Marketing from The University of Texas-Pan American (UTPA) in 2013. Erik attended UTPA from 2008 to 2013, completing their undergraduate education in the field of Marketing.