Sam Primaut

Sam Primaut currently holds the position of Directeur général at Bold House and serves as a Business Partner at SSM Group, which focuses on responsible brands in Sport, Events, and Entertainment. In addition, Sam is a board member of Les SUBS, a cultural venue in Lyon, and has been on the board of OXBOW since May 2020. Previously, Sam served as the Chief Brand, Marketing & Media Officer at Olympique Lyonnais and as Managing Director for Octagon in France. Sam's extensive experience in the sports industry includes a role as Director of Development for the French Open, and positions at OC Sport, Lagardère Unlimited, and A.S.O. Sam has a DESS in Management and Marketing of Professional Sport from Université de Rouen and a Maîtrise in AES from Université Jean Moulin (Lyon III).