Ariel Herrera is the co-founder of Grupo Oxean - Comunicación Cross, a company established in October 1990 with a 28-year history and offices in Buenos Aires, Montevideo, Ciudad de México, and Miami. Under Ariel Herrera's leadership, the organization has grown to over 60 professionals, servicing more than 50 clients, including notable names like Arcor, McDonald's Argentina, and GSK, with projects across Argentina, Uruguay, Chile, and the United States. Grupo Oxean operates nine business units and has developed five spin-off companies while being recognized with 10 Eikon Awards. Additionally, Ariel Herrera serves as the co-founder and board member of Epical, which focuses on advanced social listening and consumer digital intelligence. Ariel Herrera holds a degree in advertising from Escuela Superior de Publicidad, earned between 1989 and 1993.
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