Iris Sinilong is a seasoned marketing professional with extensive experience in digital strategy and marketing across various sectors. Since October 2014, Iris has held multiple roles at Oxford Properties Group, culminating in the position of Director of Digital Strategy, where oversight of the digital strategy for numerous shopping centers and markets in Canada is a key responsibility. Iris has been instrumental in building integrated marketing campaigns and driving traffic, while also managing digital initiatives for Scarborough Town Centre. As the Founder of Sincerely, Studio, and with previous experience at tripcentral.ca as an SEO Copywriter/Blogger, Iris has demonstrated a strong capability in content creation, social media management, and analytics. Educational background includes a Bachelor of Arts in Communication from Ontario Tech University.
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