Catherine Kietz

Catherine Kietz is an experienced professional in retail strategy and marketing, currently serving as Director at Catherine Kietz Consulting Ltd. since September 2016, where the focus is on helping brands navigate retail requirements for sustainable growth. Concurrently, Catherine works as a Commercial Sales and Shopper & Trade Marketing Consultant at OxfordSM. Before these roles, a significant tenure at PepsiCo from 1995 to December 2015 included leadership positions such as Sales Execution Director, where Catherine managed a team focused on Shopper Marketing and Sales Planning, and Merchandising Director, where impactful savings were achieved through protocol resets. Other notable roles at PepsiCo included Commercial Activation Director for Walkers Snack Foods, overseeing product development and brand innovation, and Trade Marketing Controller, responsible for all selling tools and creative for multiple product portfolios. Catherine holds a BA hons degree in Textile Management from the University of Leeds.