Edmundo Garza Cabello

Edmundo Garza Cabello has extensive experience in customer insights and commercial strategies, primarily at OXXO since December 2010, where current responsibilities include generating insights through customer behavior analysis and managing the loyalty program. Previous roles within the company involved analyzing marketing campaigns, enhancing product catalog profitability through advanced analytics, and overseeing the national management of the alternative beverage category, including supplier negotiations and commercial strategy development. Edmundo also has experience in planogram strategy documentation, process optimization, and operational project participation. Edmundo holds a Master of Business Administration with a specialization in Finance and an Engineering degree in Industrial Systems and Logistics from Universidad de Monterrey, alongside a brief study at the University of Calgary.