Libni Musi Tobar Tobar

Libni Musi Tobar Tobar is an accomplished marketing professional with extensive experience in trade marketing and e-commerce strategies. Currently serving as Encargada de Trade Marketing at OXXO since June 2023, Libni has previously held significant roles including Líder de Experiencia e Integración at People & Partners and Product Manager Marketing at Socofar. Libni's expertise encompasses developing 360 marketing campaigns, e-commerce content strategies, and managing point-of-purchase plans, alongside coordinating corporate programs at Walmart Chile. Educational background includes pursuing a degree in Ingeniero Comercial at Universidad Andres Bello and obtaining a diploma in Digital Tools for New Business Models from Universidad Católica Cardenal Raúl Silva Henríquez, complemented by a degree in Ingeniería en Marketing from Duoc UC.