Sam Taylor

Sam Taylor is a seasoned analytics professional with extensive experience across various industries. Currently serving as Lead Analytics Engineer at Oyster® since January 2022, Sam has significantly improved the internal Looker environment and developed an external instance for customer reporting. Previous roles include Senior Analytics Engineer at Oyster®, where Sam created a dynamic budget framework and scalable data models, and Analytics Engineer at FutureLearn, focusing on user journey modeling. Earlier positions include data analyst roles at LV=, reed.co.uk, Shortlist Media Ltd, and Draper & Dash Ltd, where Sam demonstrated expertise in analytics reporting, optimization of reporting tools, and development of interactive dashboards. Sam holds a degree in Sport Psychology and Coaching Sciences from Bournemouth University.