Gemma Proctor

Gemma Proctor is a seasoned professional with extensive experience in human insight and research consultancy. Currently serving as a Partner and Global Human Insight Lead at PA Consulting since August 2022, Gemma previously held the position of Associate Partner at Sparkler from February 2019. Prior experience includes Senior Director of Research Consultancy and Customer Success at Vision Critical, where Gemma led the UK Customer Success team and significantly impacted the SaaS industry, as well as roles at Twitter as Research Manager and CBS Outdoor as Head of Marketing & Business Development, where Gemma contributed to the Media Research Group's recognition in 2012. Early career achievements include various positions at BBC Worldwide, where Gemma managed significant research projects and insights initiatives, and a Graduate Research Assistant role at MediaVest Manchester Ltd. Gemma holds a 2.1 degree in Culture, Media & Communication from Lancaster University.