Tom Birch

Tom Birch is a Managing Consultant at PA Consulting since July 2018, focusing on interpreting consumer insights to understand the motivations behind consumer decision-making and providing actionable insights for leading brands. Prior to this role, Tom served as Director at FIREFISH from July 2012 to June 2018, where expertise in quantitative research encompassed brand, communications, product development, and customer journey research for a diverse range of clients. Tom's career began as a Senior Account Researcher at Kantar Millward Brown from January 2005 to February 2012, specializing in brand and communications tracking, ad testing, and concept development. Tom Birch holds an education from Trinity Technology College, completed between 1997 and 2004.