PAA Advisory | Conseils
Sarah Van Lange is a seasoned communications professional with extensive experience across multiple industries, including entertainment, retail, and emerging fields such as psychedelic medicine and augmented reality. Currently serving as the Managing Director of Communications at PAA Advisory, Sarah leads national expansion efforts and focuses on strategic counsel, media relations, and crisis management. As the Principal and Founder of SVL PR, a boutique consulting firm, expertise includes crafting brand stories and executing multi-channel engagement strategies. Past roles include Vice President of Communications at Cineplex, where Sarah managed corporate and marketing communications for a major entertainment company, and Senior Manager positions at Canadian Tire and FGL Sports Ltd. Sarah holds a Bachelor of Arts degree from the University of King's College and a Post Graduate Certificate in Public Relations from Seneca Polytechnic.
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PAA Advisory | Conseils
PAA is a national public affairs and strategic communications firm. Founded in 2010, we were born of a belief that deep knowledge, trusting relationships and a commitment to never being outworked are an unstoppable combination. Beyond just solving business problems for our clients, we create new opportunities. Our clientele ranges from established market leaders to new entrants and industry associations—organizations that depend on us to manage their reputations and drive the conversation with the government and media. PAA est une firme nationale d’affaires publiques et de communication fondée en 2010. Nous sommes nés de la conviction qu’une compréhension poussée des enjeux jumelée au développement de relations de confiance et d’un engagement à toujours aller plus loin constituent une combinaison imparable. Plus que la seule gestion d’enjeux, nous travaillons en partenariat avec nos clients pour créer de nouvelles opportunités d’affaires. Nous conseillons aussi bien des sociétés d’envergure que des entreprises en démarrage ou des associations sectorielles – des organisations qui se fient à nous pour gérer leur réputation et mener la conversation avec le gouvernement et les médias.