Michael Benford

Michael Benford serves as Associate VP and Creative Director at Pacers Sports & Entertainment, leading creative strategy for the Indiana Pacers, Indiana Fever, Noblesville Boom, and Gainbridge Fieldhouse. With a history that includes roles such as Director of Creative for the Chicago Blackhawks, where a visual language and Brand and Communications Standards document were developed, and Director of Brand Development for the U.S. Soccer Federation, Michael's expertise spans over two decades in the sports and entertainment industry. Previous positions include Creative Director at AMB Sports + Entertainment and Manager of Creative Services with the Atlanta Falcons Football Club, where leadership and team building were key. Michael also founded Benford Creative, contributing to charitable organizations and collaborating with major brands and athletes. Skilled in multimedia and digital strategies, Michael has a foundation in graphic design from Full Sail University.