Elaine Peng

Elaine Peng is an experienced marketing professional with a strong background in brand management and marketing strategies. Currently serving as the Brand & Marketing Manager at Pacific Coffee Company Limited since February 2016, Elaine oversees the brand management for various sub-brands and is responsible for media relations, cross-industry collaborations, and CSR projects. Previous roles include Marketing Executive at 百安居, where Elaine developed promotional plans and brand strategies, and Marketing Manager at DIA Group, managing market operations and promotional activities across China. Elaine holds a Bachelor's degree in Advertising from Shanghai University, earned in 2004.