PEC - Pacific Energy Concepts
Lorin Gelfand serves as the Director of Marketing at Pacific Energy Concepts (PEC) since February 2025. Previously, Lorin held the position of Performance Marketing Director at Destination Pet, LLC from September 2023 to February 2025, leading digital marketing strategies for 200 branded pet and vet centers while managing a $10M budget. At BBSI from April 2020 to September 2023, Lorin established the marketing department and achieved a 15% CAGR alongside a 90% customer retention rate. Lorin's experience also includes directing marketing at Pacific Seafood and Craft Brew Alliance, where significant brand growth and innovative product launches were accomplished. Early career roles included marketing positions at MillerCoors and Level 5 Marketing, highlighting a strong foundation in brand management and integrated marketing strategies. Lorin holds a Bachelor's degree in Sociology from the University of Colorado Boulder.
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PEC - Pacific Energy Concepts
Pacific Energy Concepts (PEC) is North America’s most innovative energy optimization company. We deliver customized energy-efficiency solutions (like LED, advanced controls, and Smart Motor systems) that go beyond energy savings, helping our partners "run efficient, save money and work happy" all while reducing their carbon footprint. With deep knowledge of the energy-efficiency industry, we are experts in designing, developing, and deploying targeted solutions in complex and specialized environments. This is why brands like Costco, IKEA, Jeld-Wen and Alaska Airlines (to name a few of the 5000+ companies we work with) put their trust in us. View case studies at www.pecnw.com We've delivered over 2.6 Billion in kWhs saved and $200M in energy savings for our customers over 8000+ projects.