Lorin Gelfand

Lorin Gelfand serves as the Director of Marketing at Pacific Energy Concepts (PEC) since February 2025. Previously, Lorin held the position of Performance Marketing Director at Destination Pet, LLC from September 2023 to February 2025, leading digital marketing strategies for 200 branded pet and vet centers while managing a $10M budget. At BBSI from April 2020 to September 2023, Lorin established the marketing department and achieved a 15% CAGR alongside a 90% customer retention rate. Lorin's experience also includes directing marketing at Pacific Seafood and Craft Brew Alliance, where significant brand growth and innovative product launches were accomplished. Early career roles included marketing positions at MillerCoors and Level 5 Marketing, highlighting a strong foundation in brand management and integrated marketing strategies. Lorin holds a Bachelor's degree in Sociology from the University of Colorado Boulder.