Pacific Life
Rob Goodman serves as the Vice President and CRM Program Owner at Pacific Life, where responsibilities include leading the Salesforce Center of Excellence to drive digital transformation across Marketing, Sales, and Service through agile methodologies. Prior experience at Pacific Life encompasses roles such as Assistant Vice President, overseeing the enterprise CRM program's vision and execution, and guiding the Retirement Solutions Division's Program Management Office. Additionally, Rob Goodman contributes as a Board Member at Octane OC, an organization promoting entrepreneurship and innovation. Educational credentials include an MBA and a BA in Business Administration with a focus on Marketing from California State University, Fullerton.
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Pacific Life
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For more than 150 years, Pacific Life has helped millions of individuals and families with their financial needs through a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Whether your goal is to protect loved ones or grow your assets for retirement, Pacific Life offers innovative products and services that provide value and financial security for current and future generations. Pacific Life counts more than half of the 100 largest U.S. companies as its clients and has been named one of the 2020 World’s Most Ethical Companies® by the Ethisphere Institute. For additional company information, including current financial strength ratings, visit www.PacificLife.com. Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of June 2020 is compiled by Pacific Life using the 2020 FORTUNE 500® list.