Karen Massicotte

Karen Massicotte is a seasoned executive with extensive experience in sales, marketing, and business development. Currently, as Vice President of Sales, Marketing & Business Development at Pacific National Exhibition (PNE) since September 2014, Karen plays a crucial role in overseeing facility sales, corporate partnerships, brand and digital marketing, and community engagement. Prior to this, Karen served as Director of Corporate Partnerships at PRIME, a leading meeting and event planning company in Western Canada, where responsibilities included managing operations and client accounts. Additionally, Karen founded and led Event Connection, a full-service meetings management company, from May 1998 to May 2004. Academically, Karen holds a Bachelor of Hospitality Management from Vancouver Community College and a Bachelor’s degree in Linguistics and Sociology from the University of Calgary.