Taylor Farney

Taylor Farney has extensive experience in retention marketing and digital analytics, currently serving as Retention Marketing Manager at PACSUN since May 2017. In this role, Taylor manages a comprehensive marketing calendar and oversees email, SMS, and push marketing strategies, leveraging data analysis to optimize campaign performance and customer engagement. Previous positions at PACSUN include Senior Email & CRM Specialist and Digital Analyst, where Taylor successfully launched a new SMS program and established key performance metrics. Prior to PACSUN, Taylor worked at Etna Interactive as a Web Developer and Online Marketing Analyst, focusing on website development and digital marketing strategies. Taylor holds a Bachelor's Degree in Business, Information Systems from California Polytechnic State University-San Luis Obispo.