Rachel Loren

Rachel Loren is a Senior Bookkeeper at Pack Digital. Prior to their current position, they served as the Digital Content Manager at American International Industries from April 2019 to March 2021. In this role, Loren was responsible for managing, planning and developing digital marketing strategies across e-commerce, email marketing and social media that met company-wide priorities and focused on delivering on-time and on-budget results that were consistent with the brand's style and tone. Loren also managed the production of digital content, set team goals, collaborated with internal stakeholders and optimized spending. In addition, they improved operations by utilizing a strong analytical ability to monitor trends and best practices across social media and sharing findings with relevant teams. Loren also tracked performance by providing monthly data, reports and insights based on key performance indicators after events, product launches and digital campaigns. Finally, they helped product development by providing consumer behavior analyses and guiding the product development team with ideation, packaging and marketing suggestions based on market data.

Rachel Loren has a Master of Business Administration - MBA from FIDM in Business Administration and Management, General. Rachel also has a Bachelor's degree in Business Management from FIDM. Additionally, Rachel Loren has an Associate of Arts - AA in Merchandise Marketing from FIDM and a High School Diploma from Calhoun High School. Rachel also has certification from the eMarketing Institute in Search Engine Optimization and Social Media Marketing, as well as certification from the National Tanning Training Association in Airbrush Technician.

They work with Corrine A. - Account Executive, Andrew Pizula - Co-Founder, Strategy, and Corey Hivner - Product Manager. Rachel Loren reports to Cory Cummings, Co-Founder & CEO.