Marketing Research and Analysis Team

The Marketing Research and Analysis Team at Packt focuses on gathering and analyzing market trends, customer insights, and competitor strategies to inform marketing initiatives for their advanced VoIP and WebRTC communication solutions. This team collaborates closely with sales and development teams to enhance product positioning, drive business development, and tailor marketing strategies to effectively penetrate target markets, particularly in the India region. By leveraging data-driven insights, they aim to optimize outreach efforts and improve customer engagement.