Ashley Reese-Kufera

Ashley Reese-Kufera is an accomplished marketing professional with extensive experience in retail media and advertising management. Currently serving as Associate Director of Retail Media at Pacvue since February 2025, Ashley previously held the position of Marketing Director at optiAMZ, where responsibilities included managing substantial budgets and optimizing campaigns according to key performance indicators. A strong background in team management and project oversight is evident through roles at Brandwatch, CommerceIQ, and Jungle Scout, where Ashley developed processes to enhance efficiency and fostered client relationships. With a foundational degree in English Professional Writing from Elizabethtown College, Ashley possesses a diverse skill set in content creation, data analysis, and strategic marketing.