Paul Adam

Paul Adam is a seasoned professional with extensive experience in business leadership and marketing. Currently serving as the founder and facilitator at L'Observatoire des Produits du Terroir since July 2023, Paul Adam initiated France's first participative database for local products and actors, focusing on community platforms and the preservation of gastronomic heritage. As President of SPRINGER DIRECT and President of PADAM GROUP since 2004, Paul Adam oversees a family holding company involved in data marketing and various participations, including sports and spirits. Paul Adam previously held positions such as CEO of ITL Datamarketing, contributing to its status as a leader in targeted B2C marketing in France. Additional experiences include strategic committee leadership at BONE 3D and a foundation role at MAETVA, alongside significant contributions as a non-executive board member and shareholder of the Racing Club de Strasbourg Alsace. Educational background includes studies at HEC Héroïque and IUT TC Colmar, specializing in retail management and marketing techniques.