Ben Steele is an experienced marketing professional with a strong background in customer communications and CRM strategies, demonstrated through roles at Paddy Power Betfair from October 2015 to December 2019. In various managerial positions, including Customer Marketing Manager and CRM Automation Manager, Ben oversaw automated customer communications, personalized customer journeys, and Safer Gambling projects. Additionally, Ben managed loyalty schemes, executed decision engine campaigns across multiple regions, and facilitated stakeholder engagement and training. Prior work experience includes a Games Management Executive role at Fantasy League Ltd and a Marketing Manager position at MyLocalPitch.com. Ben holds a Professional Diploma in Leadership and Management from UCD Professional Academy and a Bachelor of Arts in American Studies from the University of Lincoln.
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